Our Story
In the world we live in today, design is the perfect response to creative clutter; for the very nature of design is to solve challenges - functional or emotional in nature. While design is everywhere, good design is scarce. Even scarcer is the time to find the right design that moves the needle in a business environment. In this gap, we built a bridge to connect the dots between business sense and design thinking.
r-directed also understands the role and value of the “right” design for your business. Irrespective of your business size, whether you are into household goods, fast moving consumer goods, fashion and lifestyle, hospitality, events, entertainment or beyond, you get access to a pool of creative surface patterns you can choose to achieve your design goals. With access to a myriad of designs, inspired by varied aesthetics and styles that are the creator’s own, the possibilities of application - in spaces, on existing products, for new product innovation, and on other brand collaterals - become endless.
r-directed as a platform aims to empower the creative community by helping them monetize their surface pattern designs. By leveraging the work of independent illustrators, patternmakers, typographers, graphic designers, visualisers, and other digital creators in the right network of brands, r-directed enables them to transpire their passion into opportunity to earn while enjoying complete creative freedom and autonomy.
THE FOUNDER
Owing to her experience of setting up a design school and mentoring young talent at ISDI, Mumbai, Radha’s deep knowledge and insightful view of of the creative industry identifies the need to fill the gap between the needs of design-led businesses and the ability of creative entrepreneurs to fulfil it through design-on-demand. While the majority of the design services still happen offline, there is a strong opportunity to create an online ecosystem which becomes the access point for good talent and good design.
The true foundation of r-directed was laid here making it the launchpad for young talent to kickstart their careers, and connecting them with brands, businesses and entrepreneurs, across various industries, looking for good design as a value creator, innovator, differentiator, or growth accelerator.